The platform is rolling out a new feature that allows them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the company revealed that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global rollout. This advancement coincides with a increase in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is considered “AI slop”, a phrase for substandard, factory-style content that is often illogical or bizarre.
“We know from our community that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a platform representative.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its service tagged as made with AI. In total, more than 100 m pieces of content are added to the app every day, making AI content a relatively small percentage of its complete catalog.
User Control Features
Users will be capable of reduce or increase the volume of artificial media they see by opening the content preference setting in the app and choosing “AI-generated content”. Other topics that currently be controlled under the filter encompass politics, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies mandate content makers to tag lifelike artificially created content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the app will from now on attach an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for identifying artificial media. This step is aimed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is furthermore introducing a $2 million awareness program for experts and organizations to produce educational content about ethical AI use. This program will support educational bodies specializing in educating computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid debate over plans to make redundant numerous review team members in the United Kingdom. It is planning to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but AI can safeguard staff by eliminating the most harmful content prior to it has to be seen by staff. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
